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רמה: מתחילים

Digital Marketing

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים למתחילים.

Read the article below.

Small firms can more effectively compete with larger corporations by using digital marketing, which is both cost-effective and measurable. They are able to elevate their conversion rate, target clients who are ideal for them, communicate with people at the beginning of the purchase experience, make adjustments as they go, and do all of this. This is because they have the opportunity to specifically target those who are more likely to have an interest in their company, thereby increasing the likelihood that these individuals will make a purchase. 

When using traditional marketing strategies, there are no apparent means to monitor the origin of leads unless the business owner asks each and every customer who walks through the door. Businesses are now able to enhance their conversion rate while targeting their ideal clients, reaching people at the beginning of the buying cycle, making changes as they go, and using digital marketing to do so. When you focus on people who are more likely to be interested in your business, you increase your chances of earning a conversion.

מילים חדשות מהטקסט

  • compete /kəmˈpit/ verb להתחרות

    to try to be more successful than some or something else

    It’s difficult for a small shop to compete against the big stores.

  • measurable /mɛʒərəbəl/ adjective מָדִיד

    able to be measured, or large enough to be noticed

    Both leaders seemed to expect measurable progress.

  • elevate /ɛləˌveɪt/ verb לְהַעֲלוֹת

    to make something more important or to improve something

    Good books may elevate the mind.

  • thereby /ðɛrˈbaɪ/ adverb בְּכָך

    as a result of this action

    He became a citizen, thereby gaining the right to vote.

  • apparent /əˈpɛrənt/ noun נִרְאֶה

    able to be seen or understood

    Her skills in decision-making are apparent to the management.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. Does your company use digital marketing to promote its products or services?
  2. Explain the purpose of advertisements.
  3. If you were a digital marketer, where would you feature the ads?
  4. How can relevant content marketing generate more sales?
  5. Describe a piece of content marketing that grabbed your attention.

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. Why is digital marketing more cost-effective than traditional marketing?

  2. Why is being able to target your ideal audience an advantage?

  3. What can small firms do by using digital marketing?

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