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רמה: מתחילים

Gucci's Cheap Watch Strategy: A Marketing and Branding Lesson for Musicians

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים למתחילים.

Read the article below.

Many industry experts were flabbergasted when luxury fashion brand Gucci revealed that they would be launching a $185 watch. After all, watches are not Gucci's specialty—their high-end, expensive products are. The brand's choice to advertise a "cheap" watch was clever, and musicians can take note of it when it comes to branding and marketing.

High-end clothing companies like Gucci sell affordable watches to promote their brands and make them more accessible. These businesses can increase their consumer base and revenue by providing a wider selection of products at various pricing ranges. Selling less expensive watches can also act as a platform for customers to potentially invest in more pricey luxury items whenever their financial condition permits. Gucci is able to contact more customers as a result, increasing its revenue sources. Gucci's sales increased by 12% in 2018 to a record-breaking €8.3 billion. The brand's diversification into reasonably priced luxury goods like watches helped this success.

These strategies can support artists in developing a more enduring career in the music industry while also increasing the number of devoted fans and revenue streams. Overall, musicians aiming to establish a long-lasting career in the music industry can learn a lot from the strategy of luxury apparel companies selling "cheap" watches by broadening their offers, appealing to a larger spectrum of followers, and raising brand awareness and accessibility.

מילים חדשות מהטקסט

  • Flabbergasted /ˈflæbəɡɑːstɪd/ adjective נִדהָם

    greatly surprised

    He was flabbergasted when we told him how cheap it was.

  • Revenue /ˈrɛvɪnjuː/ noun הַכנָסָה

    the money or income generated from normal business operations

    The government gets revenue from taxes.

  • Permits /pəˈmɪts/ verb אישורים

    give authorization or consent to do something.

    The large window permits light to enter the room.

  • Diversification /daɪˌvɜːsɪfɪˈkeɪʃᵊn/ noun גִוּוּן

    the process of starting to make new products or offer new services

    The seminar was to discuss the diversification of their product range.

  • Spectrum /ˈspɛktrəm/ noun ספֵּקטרוּם

    a broad range of similar things or qualities

    The newspaper covers a broad spectrum of opinions.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. What are your thoughts about high-end products?
  2. What do you know about Gucci?
  3. What is the most popular luxury brand in your country?
  4. Do you like purchasing luxury items? Why or why not?
  5. What do you think about the strategy of Gucci?

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. What did Gucci reveal that they would be launching?

  2. What percentage did Gucci's sales increase in 2018?

  3. According to the article, how can strategies support artists?

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