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רמה: בינוני

Influencers, Phones: How People Shop in the Us

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים לרמה בינונית.

Read the article below.

Shopping for Christmas, birthdays, or unnecessary late-night purchases has never been easier. And a recent survey found that 76% of Americans now use their smartphones to shop online.

However, this is more common among those in the 30 to 49 age group, with up to 92% of them using their phones to make online purchases. More than half of those surveyed stated they preferred shopping in a physical store to doing it online, so this doesn't mean that conventional stores are gone. All of this information came from a Pew Research Center report. It surveyed about 6,000 US individuals in July 2022 about their online shopping habits. According to Pew's survey, 69% of individuals have used a computer to make a purchase, but only 28% have used a tablet. 32 percent of respondents claimed to make at least one phone-based internet purchase every week. Nearly half of those surveyed between the ages of 30 and 49 agreed with this, whereas just 11% of those over 65 did.

How we shop as well as the method that businesses advertise has changed over time. According to reports, companies now pay influencers billions of dollars to promote their goods. They might be getting a return on their investment, going on the survey results. 39% of social media users claimed that influencers have some bearing on their purchasing decisions. 57% of adult women under the age of 29 claimed that influencers had little or no influence on their purchasing decisions, and 5% said that they had a significant impact.

מילים חדשות מהטקסט

  • Conventional /kənˈvɛnʃənl/ adjective מוּסכָּם

    traditional and ordinary

    The new printer has several advantages over conventional printers.

  • Purchase /ˈpɜːʧəs/ noun לִרְכּוֹשׁ

    the action of buying something

    The bag was a good purchase.

  • Phone-based /fəʊn-beɪst/ noun מבוסס טלפון

    the use of a phone in doing something

    Phone-based shopping is now a trend since more online shops are available.

  • Promote /prəˈməʊt/ verb לקדם

    to make people aware of a product

    The influencers were asked to promote the products on their social media platforms.

  • Bearing /ˈbeərɪŋ/ noun מֵסַב

    to influence something or a relationship to something

    The information provided has a direct bearing on the case.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. Do you shop online often? What devices do you mainly use
  2. Do you prefer shopping online or in-store? Why?
  3. Do social media influencers have any bearing on what you purchase?
  4. Which of your most recent purchases do you enjoy the best?
  5. Do you know someone who is the biggest shopaholic?

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. How many people in the age range of 30 to 49 make a purchase using their phone?

  2. What percentage of individuals have used a computer to make a purchase?

  3. According to social media users, who have some bearing on their purchasing decisions?

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