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רמה: מתקדמים

What Is Shrinkflation?

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים למתקדמים.

Manufacturers are reducing packaging sizes without reducing prices for everything from yogurt and coffee to toilet paper. This phenomenon, known as "shrinkflation," is befalling on a global scale. Shrinkflation is nothing new. However, it rises when there is momentous inflation because businesses are struggling to keep up with the rising expenses of materials, packaging, labor, and transportation.

Shrinkflation appeals to manufacturers because they know that consumers won't notice weight changes or other minor characteristics but would notice price increases, according to Edgar Dworsky, who tracks shrinkflation on his Consumer World website. Companies also take steps to distract from the size reduction, such as applying eye-catching new labels to smaller packaging.

Some businesses are open and honest about the modifications. The trend might sometimes change. Manufacturers may drop their pricing as inflation declines due to competition. However, Dworsky claims that once a product has shrunk, it frequently maintains that size, and "upsizing" is uncommon. Professor of supply chain management at Arizona State University's WP Carey School of Business Hitendra Chaturvedi said he did not doubt that a lot of businesses are having trouble finding workers and keeping up with rising material costs. But in other instances, he noted, business revenues are also rising sharply, which is concerning.

מילים חדשות מהטקסט

  • Befalling /bɪˈfɔːlɪŋ/ verb נפילה

    occurring

    The drought was only one of many hardships befalling the small country.

  • Momentous /məʊˈmɛntəs/ adjective רַב חֲשִׁיבוּת

    significant

    My college graduation was a momentous day in my life.

  • Appeals /əˈpiːlz/ verb ערעורים

    to make a serious or formal request

    The girl appeals to the public for any information about her missing dog.

  • Modifications /ˌmɒdɪfɪˈkeɪʃənz/ noun שינויים

    the act or process of changing parts of something

    The program can be used on all computers without any modifications.

  • Revenues /ˈrɛvɪnjuːz/ noun הכנסות

    money that is made by or paid to a business or an organization

    he factory lost revenues because of the strike by the workers.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. What sectors of your country's economy were the most affected by COVID-19?
  2. Has your business recently altered any of its goods or services?
  3. What impact has the epidemic had on the sector of business you work in?
  4. Which industry in your country do you think benefited from the pandemic, in your opinion?
  5. Have your purchasing preferences changed since the pandemic began?

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. What do you call a phenomenon in which manufacturers are reducing packaging sizes without reducing prices for everything?

  2. What would the companies do to distract the consumers from the size reduction?

  3. Who did not doubt that a lot of businesses are having trouble finding workers and keeping up with the rising material cost?

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