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רמה: בינוני

Adidas Loses Three-Stripe Trademark Battle

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים לרמה בינונית.

Read the article below.

Sportswear giant Adidas has lost a legal battle over a perceived infringement of its iconic three-stripe trademark. Thom Browne, an American premium fashion label that uses a four-stripe trademark on its clothing, is the target of an Adidas complaint. Adidas filed a lawsuit, claiming that the four stripes were too similar to its own three stripes. It attempted to claim more than $7.8 million in damages. Thom Browne, however, won the case thanks to a jury's verdict in a Manhattan court. It stated that the four stripes did not violate Adidas' brand or logo. The jury concluded that since consumers could tell the difference between three and four parallel stripes, they were unlikely to mix up the two brands.

The fashion label Thom Browne was established in New York City in 2001. It works with many of the biggest brands in the industry of luxury clothes and caters to the high-end fashion market. The company gained notoriety by creating a scarf for Joe Biden's "Believe in Better" clothing line in 2020. The conflict with Adidas began sixteen years ago. In 2007, Browne created a jacket with a three-stripe pattern. After Adidas objected, Browne changed to a four-stripe design. Because the two businesses "operate in different markets, serve different consumers, and offer their products at strikingly different prices," according to Thom Browne, there was unlikely to be any mistake between the two designs.

מילים חדשות מהטקסט

  • Infringement /ɪnˈfrɪnʤmənt/ noun הֲפָרָה

    the act of breaking the terms of a law, agreement, etc.; violation

    There might have been an infringement of the rules.

  • Trademark /ˈtreɪdˌmɑːk/ noun סִימָן מִסחָרִי

    a symbol or word/s legally registered as representing a company or product

    'Big Mac' is McDonald's best-known trademark.

  • Lawsuit /ˈlɔːsjuːt/ noun תביעה משפטית

    a case in a court of law involving a claim, complaint, etc., by one party against another

    The two companies have settled the lawsuit.

  • Jury /ˈʤʊəri/ noun חֶבֶר מוּשׁבַּעִים

    a group of people who have been chosen to listen to the facts in a court action and decide whether a person is guilty or not guilty

    The jury came to the same conclusion: “not guilty.”

  • High-end /haɪ-ɛnd/ adjective ברמה גבוהה

    very good quality and usually expensive

    The brand's high-end clothing line includes $500 shirts.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. What comes into your mind when you hear the word trademark?
  2. What are your thoughts about Adidas?
  3. Do you have any favorite fashion brands? If so, what are they?
  4. In your opinion, how important are logos?
  5. What is your favorite logo? Why?

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. What did Adidas file?

  2. What is an American premium fashion label that uses a four-stripe trademark on its clothing?

  3. Who said that the two brands were unlikely to mix up?

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