שיעור ניסיון חינם
הרשמה הורדה חינם
רמה: מתקדמים

‘Shrinkflation’ now Widespread in Goods and Services

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים למתקדמים.

Read the article below.

"Shrinkflation" is a brand-new occurrence that is gaining traction all over the globe. When a company maintains its prices while decreasing the number of its products or the variety of services they offer, this is known as "cost-cutting." This is a response to the fact that the costs of the basic materials needed for making things keep going up. Another strategy that is being used is to conceal fewer products overall within larger boxes, giving the impression to customers that they are receiving more value for the money they spend. One way to cut costs is to buy less. The use of psychology is prevalent among manufacturers in this context. They are aware that price is the most important factor for customers, even more so than abundance or quality. If the price hasn't gone up, most customers will still buy what they usually do, even if the number of items available has gone down.

Cadbury has reduced the quantity of one of its most popular products by 10% to maintain profitability. To remain competitive, the company has decided to reduce the weight of its chocolate bars for the first time since 2012, according to a company representative. The service sector is also utilizing innovation to avoid price increases. The hotel chains Hilton and Marriott have implemented an opt-in policy for daily maintenance services. This means that visitors must now request that their accommodation be cleaned. Numerous other complimentary services that we have taken for granted are dwindling and shrinking.

מילים חדשות מהטקסט

  • Traction /ˈtrækʃən/ noun גרירה

    the fact of an idea, product, etc. becoming popular or being accepted

    In our digital age, it takes less time for new words and phrases to gain traction than in the past.

  • Cost-cutting /kɔst-ˈkʌtɪŋ/ noun קיצוץ בעלויות

    actions are taken to reduce the amount that is spent on a service

    Restructuring and cost-cutting have led to an increase in annual earnings for the industry.

  • Conceal /kənˈsil/ verb לְהַסתִיר

    to prevent something from being seen or known about

    He did not attempt to conceal his satisfaction.

  • Prevalent /ˈprɛvələnt/ adjective נָפוֹץ

    existing very commonly or happening often

    These diseases are more prevalent among young children.

  • Dwindling /ˈdwɪndlɪŋ/ verb מתדלדל

    to become smaller in size or amount, or fewer in number

    My savings are dwindling to nothing.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. What do you know about shrinkflation?
  2. Has shrinkflation affected you?
  3. Would you prefer the same and pay more or less at the same price?
  4. Why are we experiencing shrinkflation?
  5. How price sensitive are you?

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. What is taking hold across the world?

  2. What are we more sensitive to than the quality of goods and services?

  3. What must happen for shoppers to continue making regular purchases?

עוד בתרגילים לרמה מתקדמים

לכל התרגילים ←