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רמה: מתחילים

B2B versus B2C

מאמר באנגלית לתרגול קריאה. כולל 5 מילים חדשות עם תרגום לעברית, 3 שאלות הבנת הנקרא, 5 שאלות לשיחה. מתאים למתחילים.

Read the article below.

B2B refers to a business selling goods or services to another business. The end user is in the B2C (Business to Customer) framework.

The firm's outcome is the same: they sell their product or service. The Business Model and Marketing Strategies, on the other hand, are very different.

A farmer who farms strawberries is a basic example. He can sell his entire harvest to a store or distributor at a reduced price in one simple transaction. (B2B). Or he can open a small farm shop and sell punnets of strawberries to individual customers at a higher price. (B2C). The B2C strategy makes more money for his strawberries but takes up a lot of his time.

With the B2B model, the company must establish long-term, trustworthy connections with other companies. To attract clients, the B2C model necessitates marketing, brand awareness, and advertising.

מילים חדשות מהטקסט

  • Framework /ˈfreɪmˌwɜrk/ noun מִסגֶרֶת

    a basic structure, plan, or system

    We have to act within the existing legal framework.

  • Outcome /ˈaʊtˌkʌm/ noun תוֹצָאָה

    a final product or result

    We are still awaiting the outcome of the trial.

  • Distributor /dɪˈstrɪbjətər/ noun מֵפִיץ

    a person, firm, etc., engaged in the general distribution of some article or class of goods

    You can get the book through your local distributor.

  • Punnets /punnets/ noun פאנטים

    small containers or baskets for strawberries or other fruit.

    Farmers’ markets sometimes sell fruits and berries in plastic punnets.

  • Necessitates /nəˈsɛsəˌteɪts/ verb מחייב

    to make necessary or unavoidable

    The breakdown of the car necessitates a price increase.

שאלות לשיחה

אין כאן תשובה נכונה — אלה שאלות לתרגול דיבור, לבד או מול מורה.

  1. Are you interested in the world of business?
  2. What are the dangers of having your own business?
  3. Is it easy to start a business in your country?
  4. Would you prefer to start a “bricks and mortar” business or an Internet business?
  5. What would be your main business goal?

בדקו את עצמכם

3 שאלות. בחרו תשובה וקבלו בדיקה מיד.

  1. What do B2B and B2C have in common?

  2. If the farmer creates a shop and sells strawberries to passing customers, his Business model is _____?

  3. If the farmer sold his crop of strawberries to a Supermarket, his Business model would be _____?

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